Kickstart your brainCreativity leads to innovative ideas. For Steve Jobs, creativity is connecting things, Jobs believes that a broad set of experiences expands our understanding of the human experience. A broader understanding leads to breakthroughs that others may have missed. Broadening your experience also means seeking inspiration from other industries. At various times, Jobs has found inspiration in a phone book, Zen meditation, visiting India, the fine details of a Mercedes-Benz, a food processor at Macy's, or The Four Seasons hotel chain. Jobs doesn't "steal" ideas as much as he uses ideas from other industries to inspire his own creativity.
By Mitchell York